To boost brand awareness for SORACHI 1984 and drive attendance for SORACHI BIRTHDAY FEST. 2026—which expanded in scale and was held at Hotel Chinzanso Tokyo—we implemented a promotional campaign. We produced short-form videos following Mr. Morikawa of TAAKK around the period of Paris Fashion Week, distributing them via his personal Instagram Reels and the official TAAKK Instagram Stories. As a result, the campaign generated approximately 5,500 impressions, successfully driving interest and attendance toward the event.

「SORACHI 1984」の認知拡大と、椿山荘へと規模を拡大した「SORACHI BIRTHDAY FEST. 2026」の集客を目的に施策を実施。パリコレ前後の森川氏（TAAKK）に密着したショート動画を制作し、個人InstagramのリールおよびTAAKK公式Instagramのストーリーズで発信。結果、約5,500impを獲得し、イベント送客のきっかけを創出。

Client　Sapporo Breweries Ltd.
Director　KIYOSHI YONEHIRO（PMA Inc.）