Produced a collaboration between "SORACHI 1984", whose brand message is "This beer may change the world", and "TAAKK", which challenges the world by overturning the rules of the fashion industry. This was the third collaboration following last year's event, we distributed SORACHI 1984 along with limited-edition bags made of denim, the symbolic fabric of TAAKK at the Paris Collection. In Paris, the world's trend-setting city, SORACHI 1984 and TAAKK were made to stand out even more, and the two brands were made to remain in people's lives even after the Paris Collection.

SORACHI 1984 of the rich fragrance and TAAKK's denim bags, which are filled with its particular attention to detail, gained popularity locally, and were mutually released on TAAKK's SNS and SAPPORO BEER's owned media "CHEER UP!". Since then, TAAKK designer Mr. Morikawa has participated in SORACHI 1984's anniversary event, and the two companies continue to create synergy.

“このビールは世界を変えるかもしれない”をブランドメッセージとして展開する“SORACHI 1984”と、ファッション業界の常識を覆し世界に挑戦する“TAAKK”のコラボレーションをプロデュース。 昨年度に続き3回目のコラボとなった今回はパリコレ会場にて、TAAKKの象徴的な生地であるデニムで作られた限定バッグとともにSORACHI 1984を配布。世界のトレンドの発信地であるパリにおいて、よりSORACHI 1984とTAAKKとを印象づけ、パリコレ後も人々の生活に2ブランドが残り続けるよう仕掛けた。

豊かな香りを持つSORACHI 1984と、TAAKKのこだわりが詰まったデニムバッグが現地で人気を博した様子は、TAAKKのSNS・SAPPORO BEERオウンドメディア「CHEER UP」にて相互にリリースされた。その後もSORACHI 1984の周年イベントにTAAKKデザイナー森川氏が参加するなど、シナジーを生み出し続けている。

Client　SAPPORO BREWERIES LTD.
Producer　KIYOSHI YONEHIRO (PMA Inc.)
Director　YUTA NOMIZU (PMA Inc.)
Writing　Auth LCC.

With　TAAKK