Execution of a collaborative content initiative to enhance awareness of “SORACHI 1984,” a premium beer brewed with the proprietary hop “Sorachi Ace”, produced by Sapporo Breweries Ltd. The project was developed in partnership with the Japan-based fashion brand TAAKK, led by the designer Takuya Morikawa, and was titled “TAAKK × SORACHI 1984 – Takuya Morikawa’s 1,984 Hours”. This initiative documented Morikawa’s 1,984-hour creative journey leading up to the unveiling of the TAAKK Spring/Summer 2026 Collection at Paris Fashion Week. Through a series of content published on Morikawa’s official Instagram account, the project provided exclusive behind-the-scenes insights into the collection while capturing the designer’s evolving creative process. Comprising a total of 10 installments, the campaign generated approximately 36,000 impressions, successfully contributing to increased brand awareness for SORACHI 1984.

サッポロビールが手がける特別なホップ「ソラチエース」を使用した「SORACHI 1984」の認知拡大のために、日本発のファッションブランドで、デザイナーの森川拓野が手がける「TAAKK」とのコラボコンテンツである「TAAKK × SORACHI 1984-森川拓野の1,984時間」の企画・製作。 Paris Fashion Week TAAKK SPRING-SUMMER 2026 COLLECTIONに向けたTAAKK森川氏の1984時間にわたる「冒険」をお届けする企画。 デザイナー森川氏のInstagram上でコレクションの裏側を伝えながら新たなる森川氏の冒険を伴走。 全10回のコンテンツにおいて約36,000インプレッションを獲得することで、SORACHI 1984の認知拡大に寄与することに成功した。

Producer　KIYOSHI YONEHIRO (PMA Inc.)