Strategic implementation of P-max advertising to raise awareness and drive attendance for the “Akina Nakamori: The Stage Planetarium” screening held at the Konica Minolta Planetarium. We ensured efficient ad delivery by prioritizing highly targeted audiences and employing a refined search keyword strategy, while also deploying a diverse range of ad assets and tailoring creative content to align with user psychology. Furthermore, while maintaining AI-driven machine learning tailored to regional characteristics, we implemented targeted adjustments toward the end of the campaign to maximize “last-minute demand,” and repeatedly carried out meticulous course corrections and analytical reporting. As a result, we achieved reliable conversions through advertising and contributed to building excitement and driving attendance for the event, leading to the scheduling of additional performances.

コニカミノルタプラネタリウムで開催された上映会「中森明菜 ザ・ステージ・プラネタリウム」の認知拡大および集客に向けた、P-max広告の戦略的運用。確度の高いオーディエンスの優先設定や精緻な検索キーワード戦略により無駄の無い配信を実施し、多様なアセット展開やユーザー心理に沿ったクリエイティブの使い分けを実施。さらに、地域特性を考慮してAIの機械学習を維持しつつ、配信終盤には「駆け込み需要」を最大化するテコ入れを行うなど、緻密な軌道修正と分析レポーティングを重ねた。その結果、広告経由での確実な購買獲得を実現し、追加公演も開催されるなどイベントの盛り上げと集客に貢献した。

Client　Japan Broadcasting Corporation
Producer　SAYAKA KATO (PMA Inc.)
Director　YUTA NOMIZU (PMA Inc.)
Director　ATSUKO TANAKA (PMA Inc.)