A promotion which was planned and executed to expand the awareness of the ready-to-serve (RTS) product "Adult Relaxation Time: Matcha Liquor," released by Sapporo Beer. Targeting women in their 30s, a key visual emphasizing the richness and sweetness of matcha was created and deployed as in-store point-of-purchase (POP) materials. Additionally, an original cocktail developed by a cocktail producer was offered for a limited two-week period at Café Coteau, the flagship store of Chacott in Daikanyama. A latte art event featuring a latte artist was held for one day only, and the event was promoted through owned media, press releases, and social media. Through these events and various promotional activities, not only was awareness expanded, consumption experiences were also generated.

サッポロビールから発売されたRTS商品「大人のくつろぎ時間　抹茶のお酒」の認知拡大を目的としたプロモーションを企画・実施。 30代の女性をターゲットに、抹茶の濃さと甘さを訴求するキービジュアルを制作。店頭POPとして展開された。また、カクテルプロデューサー開発のオリジナルカクテルをチャコット代官山本店内「Café Coteau（カフェ コトー）」にて2週間の期間限定で展開。ラテアーティストを起用したラテアートイベントを1日限定で実施し、オウンドメディア、プレスリリース、SNSで発信した。イベントと各種発信により、認知拡大に加え飲用体験まで作ることができた。

Client　SAPPORO BREWERIES LTD.
Producer　SAYAKA KATO（PMA Inc.）
Director IKUTO WATANABE （PMA Inc.）
Art Director HIROSHI MIYAKAWA
Designer TOMOMI TAKEI