- JIYUKU 24SS
- SEASON PROMOTION, DESIGN
- WEB, STILL, BANNER, COPY, VISUAL
We regularly created and updated the landing pages (LP) for "Jiyuku," a brand developed by the Onward Group, which proposes a natural and radiant wardrobe for mature women. By expressing Jiyuku's message, "Be Happy For the smile of contemporary woman. ーFor the smiles of all womenー," through scenes such as ceremonies and holidays, we were able to create familiar content for existing Jiyuku users, thereby enhancing the brand's presence and contributing to sales growth.
オンワードグループの展開するブランドであり、大人世代の女性に向けて自然体で輝くワードローブを提案する「自由区」のLPの定期的な制作・更新を行った。
自由区の持つ“Be Happy For the smile of contemporary woman. ーすべての女性の笑顔の為にー”というメッセージをセレモニーシーンや休日のシーン等から表現することで、自由区既存ユーザーにとってはお馴染みのコンテンツになり、世界観の伝搬や売上への寄与が可能となった。
Client ONWARD KASHIYAMA Co., Ltd.
Producer AKIHIKO SUZUKI(PMA Inc.)
Director IKUTO WATANABE(PMA Inc.)
Art Director AKIHIRO YASUDA(KEE FACTORY)
Designer HARUKA ITO(KEE FACTORY)
Photographer RIKKI
Hair&Make MIKA MUKASA
Writer AYUMI KINOSHITA(POLYVALENT)
Model ATSUKO(TYCOON MODEL AGENCY) , HIROKO HATANO(GRICK)