- ICB STYLE WEB 23AW
- SEASON PROMOTION / DESIGN
- WEB / STILL / BANNER / POSTER / COPY / VISUAL
ICB, a brand of Onward Kashiyama that proposes jacket styles that support working women with the concept of "living oneself." Responsible for web production direction for the 23AW season. By regularly updating the LP that expresses the image of "Working women" in office scenes, holiday scenes, etc., according to the season, it has become a familiar content for existing ICB users. It effected in this season as well, it contributed to the dissemination of the brand's world view and sales.
"自分、を生きる"をコンセプトに掲げ、働く女性に寄り添うジャケットスタイルを提案するオンワード樫山のブランド"ICB"。23AWシーズンにおけるweb制作ディレクションを担当。ICBの"働く女性"像をオフィスシーン、休日シーン等から表現したLPを、シーズンに合わせて定期的に更新することで、ICB既存ユーザーにはお馴染みのコンテンツとなった。当シーズンにおいても、ブランドの世界観の伝播及び売上に寄与した。
Client ONWARD KASHIYAMA Co., Ltd.
Producer AKIHIKO SUZUKI (PMA Inc.)
Web Designer/Mark Up TELEPATHY
Banner Designer TSUBASA KUMAKI (PMA Inc.)
Art Director AKIHIRO YASUDA (KEE FACTORY)
Photographer RIKKI
Hair & Make AKIHIRO MOTOOKA
Editor / Writer AYAKO TAKAHASHI
Model RINA OHTA (ASIA CROSS) , EIMI KURODA (ASIA CROSS) , MARIA KAMIYAMA (IDEA), RENA TAKESHITA (RHIEN)