If you aren’t going to treasure people,
what are you going to treasure?
Our pride in work is how we “do everything in our power to work for someone’s something and that
power can than in turn grow to change the world”
This is what we believe.
‘Working for others’ is not just a naive turn of phrase. This act is in fact beautiful in its nature. It is how we can evolve for the better in the purist way. We only need to look back on history to see this is the case. That is why we are always looking to a future with a yearning and hope. As marketers we have a birds eye view and are continually overlooking how society and the market is changing. With this perspective we can passion-fully and calmly ascertain; What has changed, what is changing, what really is important now and what is not important.
This process will continually be at the centre of what we do. That is not to say ‘We will treasure people’, but to continually ask ‘If you aren’t going to treasure people, what are you going to treasure?’ and to continue verifying what is the truth. Even if the conclusion we arrive at is the same, how we arrive at that conclusion and what we obtain along the way, this will change with every moment and every era. The things that change will hold the key to making the most effective communication and the essence of how to work for the sake of others.
If we grow tired of continually asking ourselves these questions we can no longer benefit people. To think and to come to realizations. This will lead us to the benefit of others and in turn ourselves. With a purity in the form of honest growth.